Driving EV Growth: Demand Generation and Ecosystem Development

Sulajja Firodia Motwani, Founder & CEO of Kinetic Green and Chairperson of FICCI EV Committee, stressed the urgent need to generate demand for electric vehicles (EVs) and establish a comprehensive ecosystem to drive accelerated growth in the sector. She emphasized the significance of electrification in achieving India's net-zero emission targets.

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Making EVs Affordable and Accessible

Speaking at a FICCI event in New Delhi, Motwani highlighted the importance of making EV prices attractive for consumers. She advocated for recognizing the crucial role of a holistic EV ecosystem that encompasses batteries, cells, minerals, and charging stations. Kinetic Green, a venture of the USD 2 billion Firodia Group, has a presence across battery-operated three-wheelers, scooters, e-cycles, and buggies.

Backward Integration and Harmonized Standards

Manish Sharma, Chairman of Panasonic Life Solutions-India & South Asia and Ficci Electronics and White Goods Committee Chairman, emphasized the significance of backward integration, harmonizing standards, and developing an ecosystem for policies and testing facilities aligned with international standards. Sharma shared success stories from India's electronics sector, showcasing the potential for growth and innovation.

India's Manufacturing Potential

Pawan Kumar Goenka, Chairman of Indian National Space Promotion and Authorisation Centre (IN-SPACe), highlighted the need for India to enhance its manufacturing capabilities. He pointed out that India's share in global merchandise exports remains less than 2%, with a global ranking of 17. Goenka emphasized the ambitious goal of achieving USD 1 trillion in merchandise exports by 2030, encapsulating the aspirations of self-reliance in manufacturing and positioning India as a global manufacturing hub.

Conclusion

The event brought together industry leaders, policymakers, and experts to discuss the challenges and opportunities in the EV sector. The insights shared during the event underscore the importance of collaboration, innovation, and a supportive policy framework to accelerate the adoption of EVs and contribute to India's sustainable growth.