Elon Musk Announces Long Form Videos Of X To Soon Be Available On Smart TVs; Launches Video App

Elon Musk's social network X is gearing up to launch a TV app, bringing long-form videos directly to smart televisions. The tech giant confirmed the imminent release on the platform, stating that users will soon have the ability to watch extended content on Amazon and Samsung smart TVs.

This follows a recent report by Fortune magazine, which highlighted X's plans to introduce the TV app next week. The move is part of X's strategy to transform into a comprehensive super app, offering a wide range of services from messaging to peer-to-peer payments.

"Coming soon," Musk cryptically stated on X in response to a user's inquiry about the possibility of long-form videos being accessible on smart TVs. The platform had already unveiled an early version of video and audio calling for select users in October, laying the groundwork for its expansion into a multifaceted application.

Fortune's report suggested that the TV app might resemble Google's YouTube app. While specific details about the app remain undisclosed, Musk seems determined to make X a significant player in the video content streaming arena.

X has been actively pursuing its goal of becoming a "video-first platform," establishing partnerships with prominent figures like former Fox commentator Tucker Carlson and ex-CNN anchor Don Lemon. These alliances underscore Musk's commitment to reshaping X into a major player in the digital content landscape.

The social network has faced challenges in retaining advertisers since Musk acquired it in 2022. However, in a bid to attract and retain advertising partners, X recently announced its decision to allow advertisers to run video ads alongside specific content creators. This move aims to create a more appealing environment for brands, potentially boosting X's advertising revenue.

*Inputs from Reuters*