Elon Musk Confirms Linda Yaccarino as New Twitter CEO

Elon Musk, the CEO and Chief Engineer of SpaceX has confirmed the appointment of Linda Yaccarino as new Chief Executive Officer (CEO) of Twitter, reports from AP quoted.

In a tweet, the head of SpaceX wrote that "I am excited to welcome Linda Yaccarino as the new CEO of Twitter!". He added that Yaccarino "will focus primarily on business operations, while I focus on product design & new technology."

Earlier, Yaccarino worked at NBCUniversal for nearly 12 years. Her company bio notes state that her team generated more than USD 100 billion in ad sales since 2011.

According to LinkedIn, Yaccarino previously served as NBC's Chair for advertising and client partnerships and as President of cable entertainment and digital advertising sales.

Last month, Linda interviewed Elon Musk on a Miami Stage.

Since the takeover of Twitter by Musk, many advertisers for Twitter, one of the leading social media platforms, have fled in the early months fearing harm to their brands in the ensuing chaos created by Musk.

Ad agency DiGo founder and creative chief Mark DiMassimo says that the appointment of Linda could help restore advertiser's faith in Twitter.