"E-commerce aggregator firm eTrade aims to triple its revenue by launching their own white labels under key categories like home furnishing, decor, bed and bath, auto equipment."
Indian e-commerce aggregator firm, eTrade, has announced its ambitious plans to triple its revenue to USD 750 million by the fiscal year 2025. This strategic growth projection is founded on a multi-faceted approach that includes launching their own white labels. Currently boasting an annual revenue of USD 250 million, eTrade's aggressive growth strategy underlines the company's commitment to solidify its position as a trusted partner within India's thriving e-commerce ecosystem.
A Leading E-Commerce Aggregator in India

Anuj Bhatia, Founder of eTrade, expressed pride in the company’s establishment as a leading e-commerce aggregator partner in India and reaffirmed their dedication towards achieving the target goal by 2025. The company provides an array of services including technology, logistics, inventory management and other essential tools to enable companies to sell their products online effectively and efficiently.
A Year of Robust Growth
eTrade has reported impressive growth over the past year with more than 100 new clients added to its portfolio. The firm registered a remarkable growth rate of 60 per cent during this period which signals robust business performance despite challenging market conditions. In preparation for the festive season - traditionally a high sales period - it introduced over 50,000 new products launched by some of its key partner brands like Royal Enfield, Vega, Phillips among others.
Investment and Expansion Plans
In response to rising demand resulting from significant business expansion recently witnessed by the firm, considerable investment has been made into infrastructure and resources. Additionally, looking forward at future expansions plans for next financial year ,eTrade aims to raise USD 75 million for further development and diversification initiatives.
The Launch of White Labels
The company also revealed plans about venturing into producing its own white labels in key categories such as home furnishing, decor, bed and bath, auto equipment etc. The launch is slated to occur by the end of the current financial year which will further enhance eTrade's product portfolio and provide additional revenue streams.
In conclusion, eTrade’s ambitious growth strategy backed by robust performance indicators and strategic investment plans underscores its commitment towards becoming a dominant player within India's burgeoning e-commerce sector. With the planned introduction of white labels along with continuous improvement in services offered to partner companies, it appears well-positioned to achieve its projected revenue target of USD 750 million by 2025.
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