Festive Season Sale Order Volume Grows by 37%

The festive season sale order volume grew by 37% year-on-year, mainly due to discounts on online platforms and robust advertisement campaigns, logistics software-as-a-service firm Unicommerce said on Thursday. According to the data released by the company, the gross merchandise value (GMV) also saw an increase of 22% during the same festive period.

Growth in Key Categories

The analysis of orders processed through Unicommerce's platform reveals that e-commerce order volumes grew handsomely this festive season, increasing by approximately 37% during the festive season sale of 2023 as compared to the festive sale period in 2022. The company found that the fashion and accessories segment, along with beauty and personal care, emerged as the two most prominent categories in terms of order volumes and displayed consistent growth in both volume and GMV during the festive month.

Categories like FMCG and home decor have emerged as strong e-commerce contenders, which are now laying inroads for newer segments to flourish in the e-commerce ecosystem. The success of the festive season sale in parts may be attributed to attracting discounts on online marketplaces and robust advertising campaigns. This has helped marketplaces record an impressive year-on-year (YoY) order volume growth of 39%. Brand websites, on the other hand, also reported a strong 23% increase in e-commerce order volumes.

Regional Growth

As per the orders processed through Unicommerce's platforms, Rajasthan and Uttarakhand took the lead to become the top two states in terms of growth in order volumes, with Haryana at the third position, Uttar Pradesh at the fourth, and Meghalaya in the fifth spot. The festive season determines the growing scale of e-commerce in India. As industry sectors continue to embrace the country's e-commerce ecosystem, shoppers from across India's length and breadth are willingly opting for online shopping, Unicommerce CEO, Kapil Makhija said.

Unicommerce's Growth

Unicommerce in July said that the company has achieved an annual run rate of processing over 600 million transactions amounting to over USD 7 billion in annual gross merchandise value. The company's growth is a testament to the increasing adoption of e-commerce in India and the growing demand for logistics software solutions to manage the complex supply chain operations.

The festive season sale has been a boon for the Indian e-commerce industry, with order volumes and GMV witnessing significant growth. The success of the sale can be attributed to various factors, including discounts on online platforms, robust advertising campaigns, and the growing popularity of online shopping among consumers. As the e-commerce industry continues to grow in India, it is likely that future festive season sales will see even greater success.