FMCG Stock In Focus On Emerging As A Top Bidder For Omni Sales Channel Facility

With great pleasure, Team Prime Fresh Limited announces that Prime Fresh Limited has emerged victorious in the tender bidding and selection process (for a five-year lease or rental) for the APEDA-approved Fully Integrated Agro Packhouse situated in Gujarat-Ahmedabad. This multipurpose, multi-product, and omni-sales channel facility has the capacity to sell 25 TPD of fruits, vegetables, and other agricultural products at its best. The aforementioned facility is located in close proximity to the Ahmedabad Airport and the wholesale fruit market in Naroda, Ahmedabad.

The facility, which has undergone extensive development and has sophisticated packhouse infrastructure recognised by APEDA, stands on about 60,000 square feet of land area. Prime Fresh considers the development to be a significant milestone accomplishment, as it enhances PFL's export capabilities and has the potential to boost revenue from other verticals including the domestic F&V supply chain, ripening, storage, and other packing and repacking services. The facility has all the amenities of a contemporary facility, including cold storage, ripening chambers, and infrastructure for sorting, grading, and packing.

"The cumulative capacity has a potential for 40 TPD of inwards and outwards of Agro produce once it starts stabilizing & operating at full capacity over the coming few years," said Prime Fresh in a regulatory filing. This achievement offers significant support to PFL's ambitious expansion goals over the next three years and saves about 15 crores of future capital expenditures, all while aligning with the company's assets light growth strategy

PFL recently raised Rs 24.80 crores through the issuance of preferential shares during the quarter that ended in December 2023. The decision to go to the NSE and BSE main board has been authorised by Prime Fresh Limited's board of directors and shareholders. Over the past three years, Prime Fresh Limited has substantially grown its capacity for the sourcing and distribution of fresh fruits and vegetables (F&V). The company's whole capacity for sales and procurement is now 150000 TPA and 75000 TPA, respectively.

Founded in 2007, Prime Fresh Limited (PFL) is a fully integrated Agri value chain firm that is listed on the BSE SME marketplace. Through its supply chain business for fruits and vegetables, Prime Fresh operates across 17 states and 85 districts in India. PFL has several distribution and collecting locations located in Delhi, Maharashtra, Gujarat, Rajasthan, and Telangana.