Ganesh Chaturthi 2025: Diya Sales Surge as Demand for Eco-Friendly Festive Decor Lights Up Markets

As the country gears up for Ganesh Chaturthi 2025, beginning on August 29, markets across India are glowing with vibrant displays of diyas (earthen lamps). This year, there has been a notable increase in demand for diyas, with artisans and vendors reporting a 30-40% surge in sales compared to last year.

Ganesh Chaturthi 2025: How Diya (Earthen Lamps) Sector Is Performing?

The rising interest in eco-friendly, handmade, and traditional decorative items is driving this renewed demand, bringing much-needed cheer to potters and small-scale craft businesses.

The preference for clay diyas over plastic or synthetic alternatives is growing, as people across India increasingly embrace sustainable and culturally rooted celebrations. With many families turning away from factory-made decor, handmade diyas have reclaimed their place at the heart of the festival.

A glowing example of this trend is visible in Noida's Sector 18 market, where streets are lined with rows of stalls offering a wide variety of traditional and decorative diyas. Vendors say the response this year has been stronger than expected.

"Sales have picked up much earlier this year. Many families and societies are buying in bulk. Some people are buying over 100 diyas in one go. Some are asking specifically for mitti diyas with traditional artwork," said Sunita Devi, a seasoned diya seller in Sector 18.

Ganesh Puja 2025: Diya Price Range from Rs 5 to 100

Prices in the Noida market range from Rs 5 to Rs 100 per diya, depending on size, design, and embellishment. Decorative diyas which are painted in bright colors, glittered, or adorned with mirror work are particularly popular among younger shoppers and housing societies preparing for large-scale Ganesh pujas. Some vendors are also offering themed diya packs and custom sets, aimed at gift buyers and community organizers.

Shoppers in Noida are also showing a conscious effort to support local artisans. "We always prefer clay diyas. They are natural, aesthetic, and made by our own people. This year, there's a sense of real joy in the market, it feels like a proper celebration," said Rajeev Malhotra, a resident of Sector 62, while browsing through a selection of hand-painted lamps with his family.