Womens grooming growth: Gillette India says Venus rises over 20% a year

Gillette India is reporting strong momentum in women’s grooming, with Venus gaining pace in recent years. At an analyst meeting on Tuesday, the company said the brand is expanding by more than 20 per cent each year. Venus also contributes a double-digit share to Gillette India’s overall grooming portfolio, according to a senior executive.

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Srividya Srinivasan said the main growth lever is adding first-time users in female hair removal. The category remains mixed, with razors competing against other brands and several non-razor options. These include hair-removal creams, waxing products and salon services, which often influence how women choose a method.

Gillette India Venus growth and category opportunity

"Venus already contributes double-digit to our Grooming Business and is growing upwards of 20 per cent,\" Srinivasan said, while answering a question on the women’s segment. Srinivasan said the market is large, but adoption varies by habit and occasion. Srinivasan pointed to the need to convert users who still rely on non-razor solutions.

Gillette India has widened the Venus portfolio to serve different budgets and needs. The range includes entry options such as Simply Venus, along with higher-priced products. Srinivasan said the company has concentrated on hair removal at home. Srinivasan added that razors have been the fastest-growing sub-segment in recent years.

Gillette India Venus growth driven by changing preferences

The company said shifting preferences are supporting products that feel simpler and more comfortable to use. \"We know that women today are seeking hair-removal options that are easy, painless and hassle-free. Thats exactly where Venus fits in,\" Srinivasan said. The company sees convenience as a key driver for at-home use.

Gillette India said it is putting more resources into digital outreach and influencer-led campaigns. \"We are increasing our scale of influencer activations, expanding the reach of our media model and continuing to invest to build the category and business for Venus,\" Srinivasan said. Srinivasan added that content aims to correct myths about shaving.

Gillette India Venus growth amid wider grooming performance

Srinivasan also spoke about Gillette’s broader position in blades and razors. \"Gillette continues to be the market leader in the Blades and Razors segment, and we have grown year on year. With this, the Company has consistently delivered balanced topline and bottom-line growth over the past 5 years. Our absolute sales have grown 1.5x over the past 5 years, while absolute profit has doubled,\" Srinivasan said.

The company said grooming choices among younger consumers keep shifting. Srinivasan said many move between clean-shaven looks, trimmed stubble, or a beard. These changes often depend on mood or social plans. Srinivasan said Gillette stayed relevant by updating offerings to match these patterns.

With inputs from PTI