Godrej Consumer Products Ltd (GCPL) is unfazed by the prospect of competition from Reliance's entry into the FMCG sector, having seen multiple disruptions, including the high-profile entry of Baba Ramdev's Patanjali, according to a top company official. The company is betting on its brand equity, wide range of portfolios and innovations to ward off competition, GCPL CFO Sameer Shah told PTI.
According to a PTI report, "We have seen multiple disruptions in the FMCG sector. In 2005-06, everyone said that modern retail would take the sector by storm with private labels and FMCG players would find it very difficult to compete. After 17-18 years nothing has changed with modern retail play," he said.
Shah was responding to a query on how the entry of Reliance in the FMCG segment would change the competitive landscape of the sector, added the PTI report.
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