GRM Overseas Redefine Its Position In The FMCG Market Via Its Brand Presence

One of the top companies in India's FMCG industry, GRM Overseas, through its subsidiary GRM Foodkraft Pvt. Ltd., revealed a revolutionary milestone for its domestic brand "10X," revealing a new brand identity that includes inventively redesigned packaging and a CGI-produced video campaign starring Bollywood icon Salman Khan. Salman Khan was appointed as GRM's brand ambassador earlier this year, and the strategic alliance will allow GRM to make use of the actor's worldwide fame to boost brand awareness and establish connections with customers worldwide.

The campaign has created a lot of buzz on digital platforms, highlighting the brand's dedication to quality and innovation and supporting the objective of drawing today's customers. The recently packaged products are currently available on the market and have drawn encouraging early reviews. 10X is ready to reshape its place in the FMCG industry with an injection of Salman Khan's charm, an innovative campaign, and striking new packaging. The packaging redesign and the strategic alliance with Salman Khan represent a major advancement in GRM's efforts to raise consumer involvement and brand awareness.

Mr. Barun Prabhakar, Chief Marketing Officer of GRM Overseas said, "We are delighted by the market's initial reception to 10X's revamped packaging. Salman Khan, with his widespread popularity and relatable persona as a food enthusiast, perfectly embodies our brand's values, making him the perfect brand ambassador. The redesigned packaging will boost our visibility on the shelves and improves our engagement with our target audience. Additionally, our CGI-driven campaign is crafted to be distinctive and create a lasting brand image that our consumers can identify with. We are confident that this combination will solidify our brand's presence among both domestic and international customers."

Mr. Atul Garg, Managing Director of GRM Overseas said, "The feedback from the market to our refreshed brand identity has been overwhelmingly positive, affirming our confidence in the strength of our product and strategy. The CGI-driven campaign and new packaging have sparked interest, seamlessly aligning with our business ambitions. This revitalized identity not only excites our customer base but also sets the stage for significant expansion of 10X. We are confident that this positive momentum will propel us towards achieving key business milestones and further enhance the global standing of GRM."

With an approach to providing high-end food products, GRM Foodkraft keeps solidifying its status as a market leader in the FMCG sector both nationally and globally. In order to rank among the top 5 rice exporters in India, GRM has established a market for its rice in 42 nations.

GRM has three rice processing facilities in Panipat, Haryana; Naultha, Haryana; and Gandhidham, Gujarat, with an aggregate yearly output capacity of 4,40,800 MT which helps the company to sell its products under its own brands, 10X, Himalaya River, and Tanoush.