HDFC Life Stands With Dabbawalas Of Mumbai With #PromiseWalaDabba Campaign

The world is grappling with possibly the worst public health crisis in many years. The COVID-19 pandemic has gripped nations, compelling governments to impose countrywide lockdowns to contain the spread of the deadly virus. The coronavirus pandemic has brought life to a near standstill in most parts of the world, and so did to Mumbai.

Suffice to say that the city of dreams wakes up to their knock and waits for their arrival to signal lunch time - round the clock; the Dabbawalas of Mumbai, a community of over 5000 workers who make it possible for the people of Mumbai to savor fresh, homemade food on a daily basis.

In this pandemic, they're one of the most affected community with movement restrictions and offices and industries closed and work from home in effect. Consequently, the Dabbawalas too had no option than to return to their respective villages and switch to a different source of livelihood.

To support the Dabbawalas, HDFC Life in association with Ketto India has initiated a nationwide crowdfunding campaign, #PromisewalaDabba, with an aim to help the Dabbawalas of Mumbai stand on their feet once again with a month's supply of ration, delivered to their homes. Ketto, India's foremost crowdfunding platform has also partnered with HDFC Life as part of the campaign in order to serve as a platform to raise money for this cause.

As part of the campaign, a #PromisewalaDabba will be delivered that includes essential supplies such as staple food ingredients, spices and accompaniments, sanitizers and toiletries - everything their family needs to sustain in this time of crisis. 

From the last 125 years,  Dabbawalas have always stayed true to their responsibility of delivering timely tiffins to over 2 lakh customers every single day. They connected thousands of homes with thousand workers chasing their dreams; they never failed to deliver their promise of a wholesome and homemade meal.