Tata Motors is urging the government to reintroduce incentives for electric passenger vehicles in the commercial fleet sector. This appeal follows a significant drop in demand after subsidies were withdrawn, according to PB Balaji, the company's group CFO. Previously, electric vehicles (EVs) used for commercial purposes benefited from the FAME II scheme, which ended on March 31, 2024.

The withdrawal of subsidies coincided with the launch of the Electric Mobility Promotion Scheme 2024, which had a budget of Rs 500 crore. This was followed by the PM Electric Drive Revolution in Innovative Vehicle Enhancement (PM E-DRIVE) Scheme in September, with a larger allocation of Rs 10,900 crore over two years. Balaji noted that these changes have notably affected the fleet segment.
Impact on Fleet Segment
Balaji explained that the fleet segment has experienced a sharp slowdown due to the subsidy removal. He was addressing questions about how this policy shift has impacted sales in this sector. The fleet segment previously accounted for 15% of the total industry EV portfolio.
Tata Motors had a significant focus on fleet sales within its EV business. For fleet operators, Total Cost of Ownership (TCO) is crucial, and FAME incentives played a key role in reducing costs. Balaji expressed hope that the government might reconsider providing incentives for electric passenger vehicles used publicly.
Shift Towards CNG
The absence of FAME incentives has led to a decline in EV adoption within fleets, with compressed natural gas (CNG) becoming more popular. Balaji mentioned that this shift is noticeable as EVs become less prevalent in fleets.
Despite challenges in the fleet segment, Tata Motors remains optimistic about personal electric vehicle sales. The personal segment makes up 85% of the electric PV market and continues to show growth with new model launches.
New Launches and Market Development
Balaji highlighted recent launches like the Curvv EV and Nexon 45kWh as drivers of demand growth. October marked a significant month for these models, and Tata Motors expects continued growth from here.
The company is committed to expanding the entire EV ecosystem. As new high-range models are introduced, they are attracting a new class of customers interested in adopting EVs.
Tata Motors plans to continue its journey by focusing on product development, market expansion, and providing advanced technology. Balaji emphasized their commitment to staying on course with their EV strategy despite current challenges.
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