India's Tablet PC Market Experiences 46% Growth in July-September; iPad Dominates with 34% Market Share

The Indian tablet PC market experienced a 46% annual growth in the July-September quarter of this year, with Apple's iPad leading the segment with a 34% share, according to CyberMedia Research (CMR). The report highlighted a notable shift towards premium devices, with tablets priced between Rs 20,000-30,000 witnessing a 108% year-over-year increase.

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Apple maintained its dominance in the Indian tablet market, achieving a 95% year-over-year growth. The new Apple iPad 10 Series played a significant role, accounting for 60% of Apple's shipments. This contributed to Apple's strong market momentum.

Market Dynamics and Key Players

Samsung secured the second position with a 25% market share and a 70% year-over-year growth. Its diverse product range, including premium and budget-friendly tablets, helped attract a broad consumer base. The Samsung Galaxy A9 Plus 5G made up 52% of Samsung's total shipments.

Xiaomi ranked third with a 15% market share, despite achieving an impressive 146% growth in volume. Lenovo's market share decreased by 13%, settling at 12% during the quarter. Meanwhile, OnePlus saw its share rise from 4% to 6% over the same period.

Future Growth Prospects

CMR's Industry Intelligence Group Analyst Menka Kumari expressed optimism about the market's future. "At CMR, our market estimates point to a strong growth momentum for the rest of the year, with the India tablet market growing in healthy double digits," she stated.

Kumari also noted an increasing demand for commercial tablets driven by opportunities in sectors like edtech, healthtech, and hospitalitytech. This trend is expected to further boost the market's expansion.

The Indian tablet market saw an impressive 79% quarter-on-quarter growth in Q3 of 2024. This surge was largely due to the rapid adoption of 5G tablets and a trend towards premiumization in the market.