IPL 2025: Campa Becomes ‘Co-Powered’ Sponsor For TATA IPL 2025; Partners With Jiostar

Campa, a well-known beverage brand under Reliance Consumer Products Limited (RCPL), has officially partnered with JioStar as a 'co-powered' sponsor for the 18th edition of TATA IPL 2025. The strategic collaboration between Campa and Jiostar will improve brand visibility across TV and digital platforms and engagement with cricket fans across India.

The TATA IPL 2025 is scheduled to take place from March 22 to May 26, with a total of 74 matches played across 14 venues in India. The tournament will attract millions of cricket fans both domestically and globally.

Campa's sponsorship will provide extensive brand exposure across the Star Sports Network, including regional HD and standard channels, along with JioStar's OTT streaming platform, giving a wider reach and stronger consumer engagement throughout the IPL season.

Major Highlights of Campa's Sponsorship with JioStar at IPL 2025

Campa has previously collaborated with BCCI and multiple IPL teams in the past two years. As per the company data, this IPL 2025 season, Campa will take center stage on television broadcasts, while its energy drink segment, Campa Energy, will feature prominently on digital platforms.

"Our collaboration with JioStar for the TATA IPL is a logical progression of our long-standing dedication to cricket," stated Ketan Mody, COO of Reliance Consumer Products Limited. We are increasing our visibility on the largest stage in India by obtaining exclusive co-powered sponsorship across digital and TV. Through this partnership, we can interact with millions of cricket enthusiasts and promote brand loyalty throughout our beverage line.

Ishan Chatterjee, Head of Business, Sports Revenue, SMB & Creator, JioStar, expressed his joy by saying, "We are thrilled to have Campa as a major sponsor for the 2025 TATA IPL. Given JioStar's unparalleled reach and Campa's established reputation in the beverage industry, we are eager to craft unforgettable moments that will speak to millions of Indian fans.

Everything About TATA IPL 2025: Key Dates and Venue

The Indian Premier League (IPL) 2025 season is set to commence on March 22, 2025, with the defending champions, Kolkata Knight Riders (KKR), facing off against the Royal Challengers Bengaluru (RCB) at the iconic Eden Gardens in Kolkata.
The tournament will feature 10 teams competing across 74 matches held at 13 venues. It should be noted that there will be 13 double-header days, with afternoon games starting at 3:30 PM IST and evening matches at 7:30 PM IST. The final match of TATA IPL 2025 is scheduled for May 25, 2025, also at Eden Gardens.