IPO Alert: Techno Paints Plans Rs 500 Crore IPO, Ropes In Master Blaster Sachin Tendulkar As Brand Ambassador

Upcoming IPO: Techno Paints and Chemicals has planned to raise around Rs 500 crore through its Dalal Street debut in the second half of the financial year 2026-27, announced the company on Saturday, January 10. The paint maker has also roped in cricket legend Sanjay Tendulkar as the brand ambassador.

Techno Paints and Chemicals has signed Sanjay Tendulkar as brand ambassador for three years, aiming to build a wider national reach and support its planned expansion.

With Sachin Tendulkar joining the campaign, the company expects stronger recall across India. Announcing the partnership, Chairman Akuri Srinivas Reddy said, "We are honoured to collaborate with one of the world's most iconic cricketers and a Bharat Ratna, Sachin Tendulkar. We are looking forward to achieving bigger and greater things this year with expansion and the IPO, and no one could have been a better ambassador or growth partner for us," linking the deal directly to Techno Paints and Chemicals' growth plans.

Techno Paints IPO Details

IPO Size

Techno Paints has planned to raise around Rs 500 crore to support its expansion, along with domestic growth. The company linked its national marketing push, led by Sachin Tendulkar, to these expansion targets.

Techno Paints To File DRHP Soon

The company will file the draft red herring prospectus (DRHP) in the next financial year, said Techno Paints and Chemicals' Chairman Akuri Srinivas Reddy on Saturday He said that the process will be completed in 2026-27 only. He revealed that Rs.500 crores will be raised through the IPO.

Techno Paints Revenue

The company has earneda revenue of Rs 210 crore in 2024-25 and is expected to earn around Rs 450 crore in the current financial year. Srinivas Reddy revealed that they are targeting to reach the Rs 2,000 crore level by 2029-30.

Techno Paints Business Operations

Techno Paints and Chemicals stated in the release that the brand wants to deepen its presence beyond existing markets. The company now operates in Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Delhi, Odisha, and Chandigarh. It plans to move into Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal, and Uttar Pradesh by the end of this year. The same statement added that Techno Paints and Chemicals intends to enter the Middle East market in 2026-27.

Before the Sachin Tendulkar deal, Techno Paints and Chemicals had turned to cinema for visibility. Earlier in 2023, the company named film actor Mahesh Babu as brand ambassador. Mahesh Babu held that position for two years, after which the role passed to the former India cricketer.