Jaipur Kurti Owner Nandani Creation Share Price Jumps 9% After Rs 110 Crore Turnover; What Is Project 50?

Shares of Nandani Creation Ltd, the company behind women's fashion brand Jaipur Kurti, closed at Rs 27.70 on October 6, after touching an intraday high of Rs 28.00. The stock opened at Rs 25.51 and also recorded a low of Rs 25.51.

The stock movement comes as the company steps up its retail expansion after reporting around Rs 110 crore in turnover for FY2025-26, marking nearly 50% growth over the previous financial year. At its September 30 Annual General Meeting, the company laid out its next growth plan, with Project 50 targeting 50 Exclusive Brand Outlets by March 2027.

Nandani Creation Project 50: Jaipur Kurti Targets 50 Stores

Under Project 50, Jaipur Kurti plans to expand its Exclusive Brand Outlet network to 50 stores by March 2027. The company is looking at its stores not only as sales outlets but also as a way to get direct feedback from customers on products, sizes, designs and local preferences.

For a fashion retailer, this information can influence what products are stocked in different markets and how inventory is planned. The company is therefore linking its retail expansion with its wider merchandising and customer strategy.

Nandani Creation Turnover; Check Financial Highlights

The Project 50 plan follows a strong year for the company. Nandani Creation reported around Rs 110 crore in turnover in FY2025-26, representing approximately 50% growth over the previous financial year.

The higher turnover provides a stronger base for the company's next phase of expansion. However, as the number of stores increases, inventory management, warehousing and supply-chain efficiency will become increasingly important for maintaining the pace of growth.

Alongside its Exclusive Brand Outlets, Jaipur Kurti is present across large-format retail, shop-in-shop formats, marketplaces, direct-to-consumer channels and social media. The company's physical stores give customers an opportunity to see and try its products, while marketplaces and its D2C platform allow it to reach consumers beyond its store network. Social media adds another route for product discovery and customer engagement.

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