JCB India Targets Double-Digit Growth with New Stage 5 Ready Construction Machines

JCB, a major player in the heavy machinery sector, anticipates sustaining double-digit growth in India. This optimism is tied to the introduction of its new Stage 5 emission-compliant construction equipment. Deepak Shetty, JCB India's CEO and Managing Director, highlighted these developments during a recent event. The new machines are expected to significantly reduce fuel costs for customers over five years.

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Shetty explained that the new equipment range offers improved fuel efficiency by 10 to 15 per cent. These machines are designed to be more productive and have lower maintenance costs, ultimately reducing the total cost of ownership for customers. "We are very excited to launch Stage 5 ready range of machines," Shetty stated. "These machines will be better in fuel efficiency from 10 to 15 per cent."

Focus on Fuel Efficiency and Cost Savings

The company plans to phase out older models with the introduction of these advanced machines. However, JCB will continue supporting existing equipment throughout its lifespan. The new machines feature Roll-over Protective Structure (ROPS) technology, ensuring operator safety if a machine overturns. Shetty elaborated that fuel savings will vary across different types of equipment.

One loader machine model is projected to save Rs 18.5 lakh in fuel costs over five years, which accounts for about 30 per cent of the equipment's cost. When questioned about potential price hikes due to new emission standards, Shetty noted that industry costs typically rise by 8 per cent or more. However, JCB aims to keep this increase below 8 per cent, targeting closer to 3.5-4 per cent.

Innovations and Strategic Partnerships

In line with India's National Hydrogen Mission, JCB unveiled its first hydrogen-powered heavy machine. Shetty mentioned that this aligns with the Prime Minister's vision for sustainable infrastructure development. "We are not limiting ourselves to only one fossil fuel like diesel," he said, indicating readiness for diverse energy sources.

The company's growth is closely linked to government initiatives focusing on infrastructure development. "Last few years we have seen, with the government's focus on infrastructure development, we have seen a double digit growth," Shetty remarked. JCB manufactures most of its equipment in India, catering to both domestic and international markets.

Training and Pre-owned Equipment Management

At Bharat Mobility, JCB introduced a VR-based simulator named Daksh, priced at Rs 5 lakh. This simulator aims to train operators nationwide efficiently and cost-effectively. "Our engineers have developed Daksh, which is a VR-based simulator," Shetty said. It is portable and can be used across India for operator training.

Additionally, JCB India announced a partnership with Shriram Automall India Limited (SAMIL). This collaboration focuses on managing the sale of pre-owned certified JCB machines through India's largest phygital marketplace for vehicles and equipment.

The advancements in machinery and strategic partnerships underscore JCB's commitment to innovation and growth in India's construction sector. By aligning with national goals and enhancing operational efficiency, JCB aims to maintain its competitive edge in the market.