Lenskart Partners With Popmart to Launch Limited-Edition Sweet Bean Eyewear & More On Dec 4

Lenskart Solutions Ltd has teamed up with Popmart, the creator behind the internationally adored Labubu character, to introduce an exclusive limited-edition eyewear and Bitz charms collection. Scheduled to debut in Singapore on December 4, 2025, this partnership will bring together Lenskart's design innovation and Popmart's beloved "Sweet Bean" IP, resulting in a collectible and highly expressive accessory lineup.

Popmart's Global Fanbase and Labubu

Pop Mart has built a massive global community through its blind box concept, where each purchase reveals a surprise collectible toy. This unique buying experience has created a subculture of designer toy collectors who eagerly await every new release. Among Popmart's most iconic characters is Labubu, easily recognisable for its fluffy, rounded design and expressive features. Labubu enjoys cult-level popularity among Gen Z, lifestyle enthusiasts, and designer toy collectors, which means the Lenskart-Popmart collaboration could be an instant hit in the making.

Inside the "Lenskart × Sweet Bean Bitz Collection"

The new "Lenskart × Sweet Bean Bitz Collection" features miniature, magnetically snappable charms inspired by Sweet Bean's "I Want a Hug" series. These charms attach to Bitz-compatible Lenskart eyewear frames that will help customers to personalise their glasses with interchangeable accessories.

Peyush Bansal, Co-founder & CEO, Lenskart. Said, "Our customers are at the heart of every decision we make. They want global design, personal expression, and brands that feel genuinely authentic. With creative collaborations like Pop Mart, we aim to infuse eyewear with moments of play, imagination, and collectability that truly delight our new-age customers."
The limited-edition collection will be available online and in select Lenskart stores across Singapore.

Lenskart Shares Today

Lenskart shares on Thursday closed at Rs. 408.50, up 0.86%, while the stock remains up 1.68% over the past five days.

About Lenskart

Lenskart Solutions Limited is an Indian multinational eyewear company headquartered in Gurgaon which specialises in the design, manufacturing, distribution, and retail of prescription eyeglasses, sunglasses, contact lenses, and related accessories. Founded in November 2010 by Peyush Bansal-initially under Valyoo Technologies-the company began as an online platform for contact lenses before expanding to eyeglasses and sunglasses, disrupting India's unorganised eyewear market with affordable, direct-to-consumer pricing.