Lotus Cars Launches Electric SUV Eletre in India Starting at Rs 2.55 Crore

British manufacturer of high-performance sports cars, Lotus Cars, has entered the Indian market with the launch of three models of its electric SUV, Eletre. The company, owned by Chinese brand Geely, launched three variants of its Eletre electric Sports Utility Vehicle SUV in India—Lotus Eletre, Eletre S, and Eletre R—priced at Rs 2.55 crore, Rs 2.75 crore, and Rs 2.99 crore, respectively (all ex-showroom pan-India).

Partnership with Exclusive Motors

Lotus Cars has selected Exclusive Motors as the authorized representative for Lotus Cars across India. Exclusive Motors will open its first showroom in Delhi in the coming months. The company plans to open more stores in other cities, depending on consumer response and demand.

Government Support for Electric Vehicles

Satya Bagla, Managing Director of Exclusive Motors India, said, "There is a lot of support from the Government of India in the electrification program, and charging infrastructure is being created very fast. It is done in a very robust manner and is very encouraging. We feel that's the right time now to bring in luxury electric vehicles."

Future Plans

After opening its first store in Delhi, Exclusive Motors has plans to open more stores in other cities, depending on consumer response and demand. The company will import the vehicles from its global factories to the Indian market. In 2024, Lotus will bring The Emira into the market, their latest and final internal combustion sports car.

Lotus Cars' entry into the Indian market with its electric SUV, the Eletre, marks a significant moment for the automotive industry in India. The company's partnership with Exclusive Motors and the government's support for electric vehicles position Lotus Cars for success in the Indian market. With its high-performance sports cars and commitment to electrification, Lotus Cars is poised to make a lasting impact on the Indian automotive landscape.