Mahindra Starts Selling Cars Online

On Friday, Mahindra announced the launch of its end-to-end online car owning solution called "Own-Online." The SUV maker's network of 270 plus dealers and 900 plus touchpoints have been integrated into the website for real-time assistance, hygienic home test-drives and vehicle delivery.

The company said that in 4 steps, a customer can avail of online exchange, finance and insurance, personalize and own their chosen Mahindra vehicle.

The customer will be able to personalize the vehicle, choose finance and insurance assistance and make payment online. He/she can then get contactless delivery of the vehicle at their preferred location.

"Own Online allows the customer to own a Mahindra vehicle in less time than it takes to get a pizza delivered! With our pre and post-purchase online solutions already in place, reimagining the car purchase experience was a logical next step for us," said Mahindra's automotive division CEO Veejay Nakra.

More automobile manufacturers are looking at ways to ramp up sales amid the lockdown. They are looking at online sales as at least a temporary measure to push sales.

Tata, Hyundai, Honda have introduced their digital sales platform.

Meanwhile, Maruti Suzuki's has allowed 600 of its dealers to open their showroom, and resume business. These dealers are providing home delivery of desired vehicles to customers.