Master Trust has applied to SEBI to enter the mutual fund sector with plans for various equity schemes and a multi-asset fund, focusing on affordability and long-term value for investors.
Master Trust has taken a significant step by applying to the Securities and Exchange Board of India (SEBI) to venture into the mutual fund sector. This application was made through its primary company, Master Capital Services Limited, aiming to sponsor a new asset management firm. This initiative is part of Master Trust's strategy to broaden its investment services.

The proposed mutual fund plans to introduce various equity schemes across different market capitalisations once it receives SEBI's approval. Additionally, a multi-asset scheme is on the cards. The fund management approach will blend quantitative models with traditional bottom-up research methods.
Investment Strategy and Market Entry
Master Trust aims to cater to both retail and institutional investors by focusing on simplicity, affordability, and long-term value in its offerings. These products are designed to align with the changing financial objectives of Indian investors. The company's entry into this segment comes at a time when India's mutual fund industry boasts assets exceeding ₹70 lakh crore.
Currently, Master Trust serves over 4.2 lakh investors, providing services in equities, commodities, derivatives, and wealth management. The firm intends to utilise its digital infrastructure and extensive experience spanning over four decades in India's financial services sector to bolster its mutual fund business.
Expanding Financial Services
Master Trust has been a part of India's financial landscape for more than 40 years, offering a comprehensive range of investment and trading services through both online and offline platforms. This move into the mutual fund arena is seen as timely given the robust growth in the industry.
The company emphasised that its mutual fund offerings would be tailored to meet the evolving needs of Indian investors. By leveraging its established presence and expertise, Master Trust aims to make a significant impact in the mutual fund market.
This strategic expansion reflects Master Trust's commitment to enhancing its investment portfolio while addressing the diverse financial goals of its clientele. As it awaits SEBI's nod, the firm is poised to introduce innovative schemes that promise value and growth for investors.
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