McSaver To Korean Burgers: How McDonald's Is Winning Indian Market With Personalised Twists, Drive Thrus

The McSaver Meals and McSaver+ Combos remained one of the most affordable and popular McDonald's meals in June quarter. There was a positive consumer traction for limited-time Korean range, stated Westlife Foodworld, McDonald's operator in South and West India on Wednesday. It is also planning to expand McDonald's drive-thru food outlets in West and South India.

The company reported a 63% drop in its net profit to Rs 1.2 crore during the June quarter of financial year 2025-26 against the same quarter in previous financial year.

What Worked For McDonald's In June Quarter?

The McDonald's McSaver Meals continued to garner heightened interest among consumers. Whereas, its recently launched range of Koren spicy items also received positive response from audience.

"The McSaver Meals and McSaver+ Combos platform continues to drive affordability and guest count. Additionally, the limited-time Korean Range launched in March saw good consumer traction," read the Westlife Foodworld's press release issued on Wednesday.

Focus On DriveThrus

The company will also focus on the expansion of drivethru outlets in India. A drivethru restaurant or eatery, where customers can purchase products without leaving their cars.

"During Q1 FY26, Westlife Foodworld added 9 new restaurants, expanding its footprint to 444 restaurants across 71 cities. The company achieved a significant milestone of surpassing 100 DriveThru. It currently operates 106 Drive-Thrus which constitute approximately 24% of total restaurants," according to Westlife Foodworld.

The company is striving to include DriveThru facility in nearly 30-35% of its new restaurants set to be established by 2027.

"As India's consumption story continues to evolve, we see significant opportunity in both existing and emerging markets. Our Vision 2027 framework is designed to capitalize on these structural growth drivers. We believe that our three key strategic priorities of daypart leadership, omnichannel integration, and network expansion will not only enhance shareholder value but also redefine the QSR experience for consumers," said Amit Jatia, Chairperson of Westlife Foodworld Limited.

Westlife Foodworld Q1 Performance

The company reported a 63% year-on-year decline in its net profit to Rs 1.2 crore in the June quarter. Its revenue in the quarter increased by 6.7% on an annual basis to Rs 657 crore. Whereas, the EBITDA margin increased by 8.5% to Rs 85.2 crore. Company's operating margin improved nominally to 13% from 12.7% on an annual basis in the June quarter. Westlife Foodworld's same store sales maintained their positive momentum with a rate of 0.5%.

The company's digital sales contributed 75% of overall sales, driven by mobile apps and self-ordering kiosks.