Navratri, Dussehra Offers: Gold Jumps 47% In 2025! But You Can Still Shop Jewellery At 2024 Price; Here's How

The never-ending gold price rally in September has dampened the festive buying spirit among retail jewellery buyers. The price of gold has surged nearly 40% since the beginning of the year 2025. Amid the ongoing Navratri festival, Limelight Diamonds is offering jewellery items at last year's gold rate.

The year 2025 started with gold prices at Rs 7,883 per 10 gram. Fast forward to September 29, the prices have rallied nearly 40% with the gold rate hitting another record high mark. The 24 karat gold rate surged to Rs 11,640 per 10 grams.

Gold Price Rally In 2025: How To Purchase It In 2024 Rate?

Gold jewellery buyers can purchase jewellery items at last year's rate at Limelight stores across India. As per the Limelight's website, the Mumbai-based sustainable diamond and jewellery brand is offering discounts and special offers during Navratri and Dussehra celebrations.

People can buy gold jewellery at previous year's rate at the Limelight stores. The offer is not valid on online purchases. Additionally, customers can also get a chance to win free gold coins on certain purchases.

"This Dussehra, we are extending an exclusive offer- buy any Limelight jewellery at last year's gold rate (valid in stores only) or earn a free gold coin on purchases of ₹50,000 and above, valid until 2nd October 2025. Our special festive offer is our way of thanking customers for making us a part of their beautiful moments," stated Pooja Sheth Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds.

Dussehra Exclusive Offer On Gold Jewellery

Customers can buy any Limelight jewellery at last year's gold rate. In a separate Dussehra offer, they can earn free gold coin on purchases of Rs 50,000 and above. The offer is valid till 2 October.

From 18 September 2025 to 2 October 2025, a special offer is available. This promotion applies to all products in stock at physical stores during this period. However, it does not extend to customised orders.

The Gold Coin Offer cannot be combined with this promotion. Additionally, the Navarambh Collection is excluded from this offer.

This offer provides an opportunity for customers to discounts on a wide range of products available in-store.

Gold Price Rally Leads To Weak Buying Trend

Due to record breaking gold price rally in India over the past few weeks, there has been a drop in gold jewellery buying trend over the past few months, suggests media reports. But gold jewellery buyers can look for offers and discounts by jewellery shop providers.