Need a Britannia Industries product offering, now amid the pandemic crisis and logistics issue, the Kolkata-based FMCG major has rolled out a WhatsApp service. This facility can help to locate nearby store offering Britannia products.
"Given the context of the ongoing lockdown, the GPS-based Chatbot publishes a list of stores near the consumer's current location, which have been recently serviced by the company", said the company.
The facility has been extended in view of the lockdown to swiftly respond to customers' needs of the company's product line which they seek to get from a store at close proximity.
Managing Director of Britannia Industries, Varun Berry said, "The high degree of familiarity that the Indian consumers have with WhatsApp makes it an ideal platform to reach a wide demographic of consumers."
"Given the ongoing lockdown, our teams are constantly innovating to ensure high accessibility to our products, across geographies and town classes. The WhatsApp Chatbot is one such timely solution built to help consumers discover our products in their neighborhood," added Berry.
The move is in line with the government's lifting of restrictions for stand-alone shops as well as those in residential areas.
Also, recently the FMCG major has tied up with Dunzo for delivering its line of products primarily falling in the essential category including dairy whitener, biscuits etc.
How to locate stores offering Britannia products using Whatsapp?
Herein, using the locator, the GPS-based chatbot lists out the nearby stores wherein customers can find their favourite Britannia products.
Interestingly, you can save this number 40-7101-2222- on your Whatsapp and msg saying 'BRIT', the business account of the company will then ask you your location and name, upon verification of which it will provide with details of all nearby stores offering Britannia products.