Newly Appointed Twitter CEO Says She Is Excited To Help To Transform Twitter

New Twitter CEO Linda Yaccarino in a tweet on Saturday expressed that she has been motivated by owner Elon Musk's goal to build a better future and is eager to help alter the social media site.

It was Yaccarino's first public statement since it was made known on Thursday that she was in discussions to succeed Jack Dorsey as CEO of Twitter. Her hiring was announced on Friday by Musk, who has been Twitter's CEO since purchasing the company for $44 billion in October of last year, reuters reported

"I've long been inspired by [Musk's] vision to create a brighter future. I'm excited to help bring this vision to Twitter and transform this business together!" Yaccarino tweeted.

Yaccarino, who spent several years modernising NBCUniversal's (CMCSA.O) advertising business while serving as the company's advertising executive, declared her commitment to Twitter's future and stressed the need of user feedback in creating Twitter 2.0.

Yaccarino will take over a social media company that is severely indebted and has been battling to recover from a drop in ad revenue.

Since Musk acquired Twitter, advertisers have abandoned the service out of fear that their advertisements would be displayed next to offensive content because the firm laid off almost 80% of its workers. Earlier this year, Musk recognised the dramatic drop in Twitter's ad revenue.

Although Musk claimed Yaccarino would assist in creating a "everything app," which he has previously claimed could provide a range of services like peer-to-peer payments, his choice of an advertising veteran suggested that digital advertisements would still be the company's primary area of concentration.

Musk has previously declared his intention to choose a new CEO for Twitter.

The appointment of Yaccarino as Twitter's new CEO, according to Musk, who is also the CEO of electric vehicle manufacturer Tesla Inc (TSLA.O), will allow him to spend more time working on Tesla.