Now Payments Up To Rs 2,000 To Flipkart Using Visa Do Not Require OTP

On Monday, Indian e-commerce giant Flipkart announced the launch of Visa Safe Click (VSC) in partnership with Visa, which will eliminate the need for One Time Passwords (OTP) verification for transactions up to Rs 2,000 on its platform.

VSC will deploy India's first in-app, device-based network authentication solution so has to safely conduct small payments by customers of Flipkart.

"OTP-based authentication is one of the biggest points of friction in online card transactions, wherein we have observed significant customer drop-offs," said Ranjith Boyanapalli, Head, Fintech and Payments Group at Flipkart.

"VSC completely replaces OTP with a background authentication, removing the need for any additional customer action. Through this initiative, we hope more consumers can make small-ticket purchases more easily and complete their purchase journey in a click," Boyanapalli noted.

The company also said that it has introduced products like Flipkart Pay Later and Cardless Credit to help new-to-credit customers enjoy seamless and affordable shopping while its larger goal is to onboard the next 200 million customers.