NPCI Launches ‘UPI Chalega' Campaign Targeting New Users

UPI which has now been widely successful with over 100 crore transactions recorded in a month is aimed at reaching new set of users across geographies. And for it its developer, the NPCI or National Payments Corporation of India has come up with a campaign called 'UPI Chalega' which runs on the objective of enabling people switch from cash payment method to UPI.

"We want to target everyone who has a smartphone or a bank account to switch to UPI transactions, from cash. This runs into a potential user base of 500 million," Praveena Rai, COO, NPCI, said to a leading business daily.

Through the campaign, UPI payment mode will be promoted as a safe, swift and instant payment mode. "The campaign is aimed to guide users towards the right use of UPI and help create a habitual change, to use UPI in their daily lives. The campaign also focusses on the safety aspects while transacting on UPI-enabled apps," NPCI said in a statement.
On the payment gateway there are as many as 144 banks and total transaction value done through the route is equal to Rs. 2.16 lakh crore.

Also in the pre-campaign study that covered as many as 12800 individuals across 36 centres in 4 zones there is a relatively good awareness on UPI.

UPI or unified payments interface facilitates instantaneous fund transfer across bank accounts without letting the other party know of the bank account details.

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