NPCI Launches ‘UPI Chalega' Campaign Targeting New Users

UPI which has now been widely successful with over 100 crore transactions recorded in a month is aimed at reaching new set of users across geographies. And for it its developer, the NPCI or National Payments Corporation of India has come up with a campaign called 'UPI Chalega' which runs on the objective of enabling people switch from cash payment method to UPI.

NPCI Launches ‘UPI Chalega' Campaign Targeting New Users

"We want to target everyone who has a smartphone or a bank account to switch to UPI transactions, from cash. This runs into a potential user base of 500 million," Praveena Rai, COO, NPCI, said to a leading business daily.

Through the campaign, UPI payment mode will be promoted as a safe, swift and instant payment mode. "The campaign is aimed to guide users towards the right use of UPI and help create a habitual change, to use UPI in their daily lives. The campaign also focusses on the safety aspects while transacting on UPI-enabled apps," NPCI said in a statement.
On the payment gateway there are as many as 144 banks and total transaction value done through the route is equal to Rs. 2.16 lakh crore.

Also in the pre-campaign study that covered as many as 12800 individuals across 36 centres in 4 zones there is a relatively good awareness on UPI.

UPI or unified payments interface facilitates instantaneous fund transfer across bank accounts without letting the other party know of the bank account details.

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