Food label transparency: PepsiCo India highlights No Artificial Flavours or Colours on packs

PepsiCo said it was rolling out refreshed packs for its food range in India. The new design prominently shows the label, No Artificial Flavours or Colours. PepsiCo said the change aimed to help shoppers compare products faster at purchase points. The company said this happened as more buyers looked for clear ingredient details.

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The company said the update covered its wider foods portfolio, including Lays, Kurkure and Doritos. PepsiCo said these products were made without artificial colours and flavours. PepsiCo said the pack change did not alter recipes, taste, or quality. The company said it followed a science-led process for ingredients and standards.

PepsiCo packaging highlights No Artificial Flavours or Colours

PepsiCo said the revised packs made the No Artificial Flavours or Colours message easier to spot. PepsiCo said this supported informed choices without changing what consumers already knew. PepsiCo said shoppers wanted more transparency on labels. The company said it was responding to that trend by making the ingredient message clearer.

PepsiCo India said its approach linked taste with openness about what went into products. The company said expectations were changing and shoppers wanted simple label cues. PepsiCo said transparency should sit alongside taste. The company said it wanted to make ingredient information easier to understand for buyers.

PepsiCo India investment plans alongside No Artificial Flavours or Colours focus

Chief Marketing Officer Saakshi Verma Menon said PepsiCo India kept consumer needs central. Menon said the company focused on informed and responsible choices backed by science and innovation. Menon said the work supported changes in the wider portfolio. Menon also said the next step was to make ingredient communication clearer.

"What we are doing now is bringing our ingredient story to the forefront, making it easier for consumers to recognise and trust whats already inside the products they love. In many ways, this also reflects a broader shift in how brands are communicating today, where transparency is not just claimed, but made visible and easy to understand, while continuing to build on the trust consumers place in us,\" he said.

Earlier this month, PepsiCo announced an investment plan for India through 2030. The company said it would invest up to Rs 5,700 crore. PepsiCo described India as one of its top 13 markets globally. The company said most of the money was aimed at expanding manufacturing capacity for its foods business.

With inputs from PTI