Sajjan Jindal’s JSW Motors to Launch First Car: Premium Hybrid SUV to Rival BMW, Mercedes; Know Expected Price

Billionaire Sajjan Jindal-led JSW Motors is set to make its entry into India's passenger vehicle segment with the launch of a plug-in electric hybrid (PHEV) SUV, according to a Moneycontrol report. The premium SUV is expected to be launched in June and is likely to be priced at around Rs 45 lakh, positioning the homegrown brand in direct competition with global luxury automakers such as BMW and Mercedes-Benz.

JSW To Launch Its First Car In India; JSW's Premium SUV at Rs 45 Lakh (Expected)

As per report, the upcoming SUV will be manufactured at JSW Motors' under-construction facility in Chhatrapati Sambhaji Nagar (formerly Aurangabad) in Maharashtra. The model will mark JSW Motors' first passenger vehicle offering and its formal entry into the premium clean-mobility space. Currently, only luxury carmakers offer PHEV models in India.

JSW Motors CEO Ranjan Nayak confirmed that the company will debut in the passenger vehicle segment later in 2026 with a hybrid model. "JSW Motors will make its debut in the passenger vehicle segment with a hybrid model later in the year 2026. Our planned facility in Chhatrapati Sambhajinagar will be at the forefront of this endeavour," Nayak said as per the report.

The report added that JSW Motors is in advanced discussions with multiple international automotive companies for potential technology partnerships. Sources cited by Moneycontrol indicated that a deal is in its final stages and could be signed in the coming weeks. The collaboration is expected to focus on clean energy solutions, including electric vehicles, hybrid technologies and range-extended electric vehicles (REEVs).

JSW's entry marks the first new automotive holding brand to enter the Indian market since 2022, when Hero MotoCorp launched its Vida electric scooter brand. A year earlier, Ashok Leyland had introduced Switch Mobility for electric buses.

The report also highlighted JSW Group's broader push into the automotive and electric vehicle space. The $24-billion conglomerate entered the sector in late 2023 by acquiring equity in MG Motor India from China's SAIC Motor. JSW Group and Everstone Capital together hold a 51 percent stake in JSW MG Motor India and are looking to further increase their holding by acquiring SAIC's remaining stake.

JSW MG Motor India Emerges as Second-Largest EV Maker

JSW MG Motor India currently manufactures electric and non-electric passenger vehicles and ranks as India's seventh-largest car brand. It is also the country's second-largest electric passenger vehicle maker after Tata Motors.

According to data from the Federation of Automobile Dealers Association (FADA), JSW MG Motor India's EV volumes surged 136 percent year-on-year in calendar year 2025 to 51,387 units, accounting for nearly 30 percent of the domestic EV market.

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