Sanjiv Mehta Partners with L Catterton for New India Investment Venture

Mumbai, March 28 - In a significant move that underscores the growing interest in India's consumer sector, former Hindustan Unilever chief executive Sanjiv Mehta has announced a collaboration with L Catterton, the world's largest consumer-focused investment firm. This partnership aims to launch an India-focused investment vehicle, marking a new chapter in the country's investment landscape. Mehta, who led Hindustan Unilever (HUL) for a decade until 2023, will assume the role of executive chairman for the venture starting April 4.

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The joint venture between Mehta and L Catterton is poised to develop a new investment vehicle that will concentrate on India's consumer sector. This initiative is bolstered by L Catterton's extensive global reach, deep investing expertise in the consumer sector, and its strategic partnership with luxury conglomerate LVMH and the Arnault family office. "With L Catterton's global reach and investing expertise, augmented by its strategic partnership with LVMH and the Arnault family office, the firm is very well positioned to succeed," Mehta stated.

Commitment to India's Market

L Catterton's global co-chief executive Michael Chu expressed optimism about deepening the firm's commitment to India. He highlighted India's status as the world's largest population center and its impressive GDP growth as key factors for this increased focus. According to Chu, the investment vehicle will target consumer businesses poised to shape tomorrow's landscape. Anjana Sasidharan, L Catterton's head of India, echoed this sentiment, noting the plethora of exciting opportunities across various consumer categories in India.

Leveraging Experience and Insights

The collaboration is set to benefit from Mehta’s extensive experience at Hindustan Unilever, a company that reaches over 90% of Indian households. Sasidharan emphasized that partnering with Mehta will significantly enhance L Catterton’s in-market network, insights, and capabilities. The venture aims to leverage L Catterton’s experience in building over 275 brands worldwide to make a meaningful impact on India’s consumer sector.

This strategic move by Sanjiv Mehta and L Catterton signals a robust confidence in the potential of India's consumer market. As they prepare to invest in businesses that promise to redefine the consumer landscape, their collaboration stands as a testament to the dynamic opportunities present within India's burgeoning economy.