Sarveshwar Foods, an FMCG company, surged on Wednesday to a new 52-week high of Rs 10.23 on the BSE. It afterwards wrapped up at Rs 9.96 each with an upside gap of 1.94%. The spike in stock price followed the launch of the "Bharat" brand, an initiative by the Indian government and Sarveshwar Foods, which was approved by NAFED to distribute rice in the Jammu and Kashmir Union Territory.
Sarveshwar Foods is happy to announce that it has been chosen to distribute rice in the Union Territory of Jammu & Kashmir under the "Bharat" brand, an effort launched by the Indian government. On February 6, 2024, the Indian government began selling packaged, subsidised rice to the general public under the name "Bharat Rice." Sarveshwar Foods Limited has been assigned the task of distributing rice via NAFED in the Union Territory of Jammu & Kashmir. Rice under the "Bharat" brand will be offered through NAFED and NCCF stores for Rs. 29 per kilogramme.Additionally, it will be accessible on top e-commerce sites.

Prominent members of the public and the president of the BJP in Jammu and Kashmir, Shri Ravinder Raina, and Shri Ashok Koul, General Secretary (Organisation), flagged off "Bharat Rice" vans from the BJP headquarters in Trikuta Nagar, Jammu, at the event, which was organised in Jammu and led by the Sarveshwar Group.
Speaking on this occasion, Shri Ravinder Raina praised the excellent quality of Sarveshwar Foods Limited's products, which are marketed both domestically and internationally in the Middle East, Europe, and the USA.
In his speech, Mr. Rohit Gupta, Chairman of Sarveshwar Group, outlined the company's development from a small industrial unit to a listed company with offices throughout India and overseas.
"Appointment of Sarveshwar Foods for distribution of Bharat Brand Rice Union Territory of Jammu & Kashmir is a proud moment for us, it not only gives us an opportunity to serve the nation in more significant ways, but testimonies our business prowess, distribution capabilities.
We are happy to be part of India's growth story and our priority remains delivering value to shareholders and customers while solidifying our commitment of playing a key role in India's transition to a developed nation," he added.
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