The shares of Senco Gold witnessed an initial jump of over 2% during early trading hours on December 11 after the jewellery retailer announced the launch of its qualified institutional placement (QIP). The company set the floor price for the QIP at Rs 1,139.49 per share, representing a 2% discount to the previous day's closing price of Rs 1,169.50. However, as the trading day progressed, the stock reversed its early gains and was down over 1% at Rs 1,153.90 per share on the National Stock Exchange (NSE) by 2:40 pm.
QIP Details
The QIP launch, announced on December 10, marks Senco Gold's second fundraising initiative following its Initial Public Offering (IPO) in July 2023. The company raised Rs 270 crore through the IPO at an issue price of Rs 317 per share.
In October 2024, Senco Gold's board approved a plan to raise up to Rs 500 crore through QIP or other permissible methods. The final issue price for the QIP will be determined in consultation with the appointed book-running lead manager.

Notably, this fundraising effort comes alongside the company's decision to execute its first-ever stock split post-listing, aimed at enhancing liquidity and improving accessibility for retail investors.
Senco Gold, a prominent jewellery retailer with a stronghold in eastern India, operates 164 showrooms, including 68 franchisee outlets, and has an international showroom. The company has a presence across a mix of owned and franchisee models.
The company reported a consolidated net profit of Rs 12.12 crore in Q2 FY25, a modest 1.4% increase compared to the previous year. Net sales, however, surged by 30.9% to Rs 1,500.49 crore during the same period.
In terms of stock performance, Senco Gold has delivered robust returns, gaining nearly 60% over the past year and approximately 65% in 2024 alone. Despite these gains, the stock remains 24% below its record high of Rs 1,544 per share.
Market Reaction
While the QIP announcement initially boosted investor sentiment, the enthusiasm proved short-lived. The stock's early rally faded as the trading session progressed, possibly reflecting market concerns over dilution or profit-booking by investors.
Senco Gold's strategic fundraising through QIP is expected to provide additional capital for expansion and operational needs. Senco Gold's stock is consolidating after delivering impressive returns this year.
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