Senco Gold Stock Rebounds, But 50.46% Fall So Far In 2025 Raises Caution: Should You Buy Stock?

Senco Gold Limited.'s shares broke their two-day downward trend and ended the day higher on Thursday. At Rs 279, the shares closed up 0.61 percent. Compared to its adjusted one-year low of Rs 227.70 earlier this month on March 17, the share has increased by 22.53% to its current price. However, despite this rise, the stock has fallen 50.46% so far in 2025, mainly due to weak performance in the December 2024 quarter.

The crisis-hit jewellery maker's total net profit fell 69.4 percent to Rs 33.4 crore in the third quarter of Fiscal Year 2025 (FY25), from Rs 109.3 crore the previous year. Earnings before interest, tax, depreciation, and amortisation (Ebitda) fell 56% to Rs 79.96 crore in the third quarter of FY25, compared to Rs 181.1 crore in the same period last year. Investors use EBITA as a metric to evaluate a company's profitability.

The stock rallied after Bombay Stock Exchange (BSE) data disclosed that Senco's promoter group company, Jai Hanuman Shri Siddhivinayak Trust, purchased an additional 1.61 lakh shares and 80,400 shares on March 18 and 19, respectively, raising its stake to 41.31 percent from 41.16 percent previously.

The National Stock Exchange (NSE) and BSE placed Senco Gold's securities under the short-term ASM (Additional Surveillance Measure) framework. The exchanges classify stocks as short-term or long-term ASM frameworks to warn investors of high share price volatility.

What is Expert's View on Senco Gold Stocks?

Osho Krishan, Senior Research Analyst - Technical & Derivatives at Angel One said to Business Today, "Senco has been facing a considerable decline in its stock performance, leading to a persistent downward trend with some pullback in recent period. This situation reflects a challenging market environment for Senco. It would be prudent to exercise caution and remain on the sidelines until a clear and convincing sign of recovery emerges."

The analyst advised market participants to stay on the sidelines until a clear and convincing sign of recovery develops. Technically, the counter could find support above Rs 275, but a decisive closure above Rs 317 is necessary for further upward potential.

About Senco Gold:

Senco Gold and Diamonds is one of the largest jewellery retail chains in India with over 165 stores across the nation. Senco Gold Ltd is listed on the BSE SmallCap Index in the diamond and gold jewellery sector. According to a recent BSE filing, Senco's combined promoter and promoter group shareholding stood at 64.22 percent.

Today's Gold Rate in India

The price of 24-carat gold in India increased by Rs. 440 per 10 grams on March 27,2025 reaching Rs. 89,840 at retail. The price of 10 grams of 22-carat gold in India has increased by Rs. 400 to Rs. 82,350. Similarly, the price of 18-carat gold in India increased from Rs. 330 per 10 grams to Rs. 67,380 at retail.