SiXiT cricket brand targets Rs 300 crore revenue in three years, names Arshdeep Singh ambassador

Cricket brand SiXiT said on Saturday it aimed to reach Rs 300 crore revenue within three years. The company said the target linked to wider product lines and stronger distribution. SiXiT also said it planned closer work with grassroots cricket groups. It added that India pacer Arshdeep Singh joined as Brand Ambassador for its cricket ball category.

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SiXiT said it was valued at Rs 125 crore and employed more than 1,000 people. The company said it operated a manufacturing facility in Madurai, Tamil Nadu. It also said it recently launched a range of cricket kits. SiXiT linked its growth plans to rising cricket participation across India.

SiXiT revenue target and product expansion

SiXiT said the revenue goal would be driven by product expansion, stronger distribution, and deeper engagement in local cricket. The company described its latest moves as part of a wider growth plan. It said the strategy included expanding availability of its cricket products across markets. SiXiT did not share a year-wise revenue break-up.

SiXiT distribution network across India

SiXiT said it had built a national distribution network with over 2,000 distributors and wholsalers. The company said its products were sold through more than 50,000 retail outlets. It linked this reach to demand in smaller cities and towns. SiXiT said it would continue to expand distribution over the next three years.

SiXiT and Arshdeep Singh Brand Ambassador announcement

Commenting on the occasion, SiXiT Sales Head Bhavin Lakhlani said, "SiXiT has grown alongside the grassroots cricket culture, and our cricket tennis balls have become a familiar part of weekend matches and local tournaments across the country. As cricket participation continues to expand, the sporting goods industry is evolving alongside it. We are also delighted to welcome Arshdeep Singh as Brand Ambassador for our cricket ball category, as his journey inspires a new generation of cricketers, he said.\"

SiXiT said the Arshdeep Singh association supported its focus on the cricket ball category. The company said it would keep building product lines, while widening distribution reach. SiXiT also repeated its plan to stay connected with grassroots cricket communities. It said these steps supported the aim of Rs 300 crore revenue in three years.

With inputs from PTI