TCNS Clothing Employs Unicommerce for Omnichannel Enhancement

TCNS Clothing Company, a leading women's ethnic wear brand in India, has taken a significant stride in fortifying its omnichannel capabilities by deploying Unicommerce's integrated post-purchase technology stack. This move underscores TCNS's commitment to providing an unparalleled shopping experience to its customers by seamlessly integrating all of its physical and digital touchpoints, including its website, online marketplaces, and physical stores across the nation.

TCNS, renowned for brands such as W, Aurelia, and Wishful, has been leveraging Unicommerce's multi-channel order management and warehouse management systems to bolster its e-commerce operations and elevate consumer satisfaction. By tapping into Unicommerce's omnichannel capabilities, TCNS aims to power its store fulfilment operations, catering to customers across online and offline channels effectively.

Unicommerce's omnichannel retail management system empowers TCNS to amalgamate all online and offline sales channels, offering a cohesive shopping experience across its brand websites, marketplaces, and physical stores. Leveraging the ship-from-store feature, TCNS automates order allocation to the nearest store or warehouse, ensuring expedited order deliveries for its customers.

The recent introduction of the endless aisle feature further enhances the in-store shopping experience, enabling customers to purchase products that may be unavailable or out of stock at the store with the convenience of doorstep delivery.

With a diverse range of products listed across multiple marketplaces, brand websites, physical stores, and premium multi-brand outlets, TCNS is focused on elevating its consumer-centric approach with Unicommerce's comprehensive technology. The successful deployment of Unicommerce's solution at over 100 stores nationwide underscores TCNS's commitment to enhancing the overall shopping journey for its customers.

"In today's fast-evolving market, it has become imperative for us to have omnichannel capabilities to offer excellent customer satisfaction. We are a technologically focused brand, and Unicommerce's technology has demonstrated impressive results throughout our long-standing partnership." Shivaprasad Eregowda,Business Head at TCNS, added.

"As more brands adopt omnichannel technology, they streamline operational processes and enhance the post-purchase experience for consumers. Our long-term relationship with TCNS is a testament to our innovative product, and we are thrilled to provide our omnichannel technology to seamlessly power their online and offline operations," Kapil Makhija, MD and CEO of Unicommerce, said in a statement.

Unicommerce, India's largest e-commerce enablement SaaS platform in the transaction processing layer, continues to drive innovation in the retail space. With a suite of SaaS solutions enabling end-to-end management of e-commerce operations, Unicommerce boasts consistently growing annual recurring revenue (ARR) and revenue.

TCNS Clothing Company's integration of Unicommerce's omnichannel technology reflects its commitment to delivering unparalleled shopping experiences and staying ahead in the dynamic retail landscape. As technology continues to reshape the retail industry, partnerships like these pave the way for seamless and customer-centric retail experiences.