Tirupati laddu sales set May 2026 record as TTD reports over 12 million sold

The Tirupati laddu from the Sri Venkateswara Swamy temple recorded its biggest monthly sales in May 2026. More than 1.2 crore laddus were sold during the month, according to Tirumala Tirupati Devasthanams (TTD). The sales total in May 2026 was 1,21,35,528 laddus, which equals 12.13 million.

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TTD said the May 2026 figures crossed earlier May records from the previous two years. The same month saw 1.01 crore laddus sold in 2024. Sales then rose to 1.1 crore in May 2025. TTD said the trend showed a clear year-on-year rise in demand for the sacred sweet.

Tirupati laddu sales in May 2026 set a new record

The temple body linked the jump in Tirupati laddu sales to higher production and steady distribution. TTD said it increased output to avoid shortages for devotees. It also said new equipment was used to improve quality checks and strengthen transparency in preparation and supply.

TTD said the current setup supports making more than four lakh laddus each day. The daily requirement includes 68 tonnes of ingredients. These include 32 tonnes of sugar, 16 tonnes of gram flour, and 16 tonnes of ghee. It also uses 3.5 tonnes of cashew nuts, two tonnes of raisins, 400 kg cardamom, and 800 kg sugar candy.

Tirupati laddu ingredients and Dittam standards guide preparation

For each laddu, TTD said up to 170 grams of ingredients are used. The mix includes 78 grams of sugar, 39 grams of Bengal gram dal, and 36 grams of ghee. It also includes seven grams of cashews and three grams of raisins. Other ingredients are added as per the approved method.

The process follows Dittam standards that TTD approved in 1950-51. These standards set the ingredient list and exact proportions for the laddu prepared in the Potu. Potu is the main kitchen of the Venkateswara temple in Tirumala. The Srivari laddu and other Naivedyam are prepared there daily.

Tirupati laddu quality checks include AI sorting and lab tests

TTD said AI-based colour-sorting machines operate in the Srivari Potu kitchen. The machines help detect and remove impurities from raw materials. The Tirupati laddu has a Geographical Indication (GI) tag from the central government. TTD also said it holds an FSSAI licence for preparation and distribution.

TTD said raw materials are tested in laboratories before approval for use. The ingredients are then processed using modern kitchen machinery. The temple body said the method ensures the laddus meet Dittam standards. These checks apply before cooking and throughout preparation in the Potu.

Tirupati laddu distribution uses counters, kiosks, and buffer stock

TTD said it runs 56 laddu counters through three shifts, across the day and night. Digital payment-enabled kiosks have also been added for extra laddu purchases. Each devotee gets one free regular laddu with darshan. TTD also keeps buffer stock of up to 10 lakh laddus on peak days.

The buffer is used more during heavy footfall periods, including summer vacation days. TTD said it is also maintained for Brahmotsavams and other key events. The list includes Vaikuntha Dwara Darshanam and Radhasapthami. The temple body said these measures support steady supply during high demand.

With inputs from PTI