Tohfa Tohfa Tohfa Laya On Valentine's Day; Swiggy To Deliver Gifts In 10 Minutes Via Instamart!

InstaTohfa On Valentine's Day: Quick online delivery app, Swiggy goes viral with his new advertisement campaign 'InstaTohfa' this Valentine's Day on February 14. Netizens are going gaga over the quirky campaign where Swiggy featured Bollywood actor Tushar Kapoor in the advertisement to reminisce about the iconic 80s hit 'Tohfa Tohfa Tohfa' song that starred by his father Jeetendra.

With this new campaign, Swiggy is delivering any gifts either be chocolates, jewellery, flowers or more, in just 10 minutes through his application, InstaMart.

It's the perfect ad for Valentine's Day. In the advertisement, Tushar Kapoor who is all dressed in all-white, does a fair justice to the decades-old sensational song. His performance gives a sense of nostalgia, reminding the popular trending dance moves that had many fans head over heels for his father Jeetendra, a megastar all through the late 60s to 80s. The marketing of the campaign has a mixture of both traditional and modern themes.

The message this Valentine's Day, Swiggy is spreading is to share and buy gifts to all your loved ones since the day is not just meant for romantic couples but for everyone. With a huge red heart in the background, Tushar portrays playfulness and sentiment with his family including his on-screen grandparents, kids, and significant other.

Mayur Hola, VP, of Marketing at Swiggy, said, "Valentine's Day is for everyone you love, not just your significant other. Whether it's a rose for your grandma, chocolates for a friend, or a toy for your pet, Swiggy Instamart helps you celebrate every moment of love. And with InstaTohfa, you can do it in just 10 minutes!"

The campaign ends with Swiggy's core message, "Give pyaar ka InstaTohfa in just 10 minutes, only on Swiggy Instamart."

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This isn't the first time Swiggy used familiar cultural references to engage with the masses. Earlier, its Instamart had roped in Karisma Kapoor, Juhi Chawla, and Falguni Pathak as well.

Last month, Swiggy announced that Swiggy Instamart has expanded to 76 cities across the nation, and will soon also be available as a standalone app.

Sriharsha Majety, MD & Group CEO, Swiggy, said "While it's been clear for a while now that Swiggy Instamart is set to match Food delivery in size, recent developments show it's on track to surpass Food delivery in both penetration and scale. The positive reception in new cities and categories suggests Instamart could achieve far greater user adoption, going well beyond 100M+ users. Instamart will remain a key offering within the Swiggy app, helping us amass the cross-pollination benefits of a unified app. The standalone app will be an add-on, augmenting our reach by meeting consumers where they are, and ensuring we continue delivering the best possible experience in the category."

Meanwhile, Amitesh Jha, CEO of Swiggy Instamart, said "Swiggy Instamart is on a rapid growth trajectory, offering a compelling value proposition with 10-minute deliveries and an expanding range of nearly 50,000 products. The launch of the Instamart app ensures seamless adoption and access to the service in a category that we believe we have only scratched the surface of. Whether consumers access Instamart via Swiggy or the standalone app, all Swiggy One, One Lite, and One BLCK benefits will apply, ensuring that our ever-growing user base continues to enjoy the same great perks."

Swiggy revealed that this is not Swiggy's first foray into standalone apps, even as the company has successfully built three major businesses-Food Delivery, Quick Commerce, and Dining Out on its unified platform. An Instamart-first shortcut for the Swiggy app has already been available on the Android PlayStore. Swiggy's popular restaurant reservation service, Dineout, was acquired and integrated into the unified app; while continuing to operate as a standalone app.