Twitter To Pay Verified Creators For Ad Replies, Starting With A $5 Million Payment Block

Elon Musk revealed on Friday that Twitter will soon begin paying verified content creators for advertisements in their responses, with the first payment block of approximately $5 million, as per Reuters report.

"In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M. Note, the creator must be verified and only ads served to verified users count," Musk said in a tweet.

Since Tesla (TSLA.O) CEO Musk purchased Twitter, the platform has struggled to retain advertisers, who are apprehensive about ad placement after the business laid off hundreds of staff.

The move comes as Twitter's newly appointed CEO, Linda Yaccarino, an NBCUniversal advertising veteran, prepares to take the reins of the social media network.

Musk stated in March that the messaging service earns roughly 5 or 6 cents per hour of user attention and that this might be increased to 15 cents or more with more relevant and timely adverts.