‘Want People to Invest in NPS For 20-30 Yrs’: PFRDA Chairman At PensionBazaar Launch, Signals NPS Rule Tweaks

Every Indian citizen needs to have easy access to pension products for long-term financial security, and it requires a strong culture of discipline and long-term savings, said Pension Fund Regulatory and Development Authority (PFRDA) Chairman Shri Sivasubramaniam Ramann at the launch of Pensionbazaar on Tuesday, January 13.

While backing the PB Fintech's Pensionbazaar, S Ramann said, "We are delighted to be associated with the launch of Pensionbazaar, which can play an important role in advancing this objective."

Retirement planning in India has taken a back seat to other financial priorities, and no country can become developed without a pensioned population, said PB Fintech CEO Yashish Dahiya, while calling pensions one of the biggest unmet needs in India.

"India is at a very sweet spot. We are developing at a very fast pace, but at the same time, we are also moving with a very strong demographic shift. Currently, people aged 50-60 years form around 10% of the population, and the number is likely to double in the next decade. We want to seed the thought of retirement planning," Vishwajeet Goel, Head of Pensionbazaar, told GoodReturns on the sidelines of the event.

Explaining Pensionbazaar's key offerings, Goel said, "We aim to offer not just financial products, but also health-related products and services focused on social well-being, creating a comprehensive ecosystem that enables people to plan effectively for their retirement."

Govt Plans To Tweak NPS Norms

PFRDA Chairman Sivasubramanian Ramann also hinted that the government is planning to bring changes in norms governing the distribution of the National Pension System(NPS). The NPS norm tweak would encourage a wider adoption of the scheme among general public, said Ramann while highlighting the need to shift the mindset that pension is a government concept.

About Pensionbazaar

PB Fintech's platform, Pensionbazaar, is a dedicated retirement marketplace which will help individuals to secure their financial, health, and social well-being in retirement through a more structured and accessible approach to planning.PB Fintech's unified platform targets India's growing retirement gap. The company's arm plans to host many retirement-focused solutions in one place. The aim is to help users plan savings and protection for post-work life.

On the investment side, the platform is set to support long-term savings tools. These include the National Pension System (NPS), annuities, and pension ULIPs tailored for retirement. The design focuses on disciplined contributions that prepare investors for future financial needs. The platform will provide curated health insurance options mapped to retirement-stage risks. This mix of pension products and medical cover gives customers a structured way to manage later-life expenses.