Elon Musk owned social media platform X, formerly known as Twitter has announced a major price cut for its X Premium subscription service in India. The revised pricing, effective from July 2025, reflects reductions of up to 47% across all three tiers-Basic, Premium and Premium+-and is seen as a strategic move to increase adoption in India, the world's second-largest internet market.
X(Twitter) Slashes X Premium Subscription Prices in India
This is the first across-the-board price revision since Twitter Blue was launched in India in February 2023. While the Premium+ tier had undergone two price hikes in the past year, this marks the first instance of a comprehensive rate reduction across all subscription levels.

What is Basic Plan for X Subscription?
On the web platform, the Basic plan is now available for Rs 170 per month or Rs 1,700 annually, down from Rs 244 and Rs 2,591 respectively. The Premium plan now costs Rs 427 per month or Rs 4,272 per year, compared to its earlier pricing of Rs 650 and Rs 6,800. The Premium+ tier has seen the steepest drop, now available at Rs 2,570 per month or Rs 26,400 annually, down from Rs 3,470 and Rs 34,340.
However, mobile users will still pay more due to platform fees imposed by Apple and Google. The Premium tier on mobile now costs Rs 470 per month, reduced from Rs 900, while the Premium+ plan is priced at Rs 3,000 per month, down from Rs 5,130. On iOS, Premium+ continues to be listed at Rs 5,000. Interestingly, the Basic tier remains uniformly priced at Rs 170/month across both web and mobile platforms.
Each tier offers different features to users. The Basic plan includes limited perks such as the ability to edit posts, upload longer videos, prioritize replies, and format posts. The Premium plan builds on this with added creator tools like X Pro, analytics, reduced ads, the blue checkmark, and higher usage limits for the Grok AI chatbot. Premium+ subscribers enjoy an ad-free experience, the highest reply visibility, support for long-form articles, and access to Radar-a real-time trend monitoring tool.
The price revision follows a major product update by Musk's AI startup, xAI, which launched Grok 4-a new version of its artificial intelligence model-just a day earlier. In March 2025, xAI acquired X in an all-stock deal that valued the social media platform at $33 billion, underscoring the company's vision of merging social media and AI.
Despite Musk's push to grow subscription revenue and reduce dependence on advertising, in-app purchases from mobile platforms brought in only $16.5 million as of December 2024, according to analytics firm Appfigures. Earlier this month, the company also saw a leadership shake-up, with X CEO Linda Yaccarino stepping down after a two-year tenure.
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