TCS, Infosys Join Forces With Yellow.AI For Service Automation

Yellow.AI, a top AI-first customer service automation firm, has teamed up with Tata Consultancy Services (TCS), Infosys HCLTech, and Tech Mahindra. These collaborations focus on leveraging Yellow.AI's platform for HR and customer service automation.

Expanding AI Capabilities

"We've been working with many global system integrators to sell to large enterprises worldwide," said Rashid Khan, co-founder and Chief Product Officer, Yellow.AI. The companies aim to use Yellow.AI's advanced platform to improve HR automation and customer service globally.

Significant Partnerships

Yellow.AI's partnerships are crucial as IT firms increasingly collaborate to provide generative AI (Gen AI) services. "For anything related to AI, they want to start using the Yellow platform, especially for customer service and employee automation," Khan added.

Company Background and Achievements

Founded in 2016 by Raghu Ravinutala, Jaya Kishore Reddy Gollareddy, and Khan, Yellow.AI provides AI-first customer service automation. The firm has deployed over 150 generative AI bots and has more than 1,100 enterprise clients, including Hyundai, Volkswagen, ITC Ltd, and Asian Paints.

Funding and Investors

Yellow.AI has raised over $100 million from investors like Lightspeed, WestBridge Capital, Sapphire Ventures, and Salesforce Ventures.

Global and Regional Partnerships

In regions where global system integrators (SIs) like TCS and Infosys have limited presence, Yellow.AI works with regional SIs. "In APAC countries, regional companies are more active. We work with regional SIs like Quadrafort for India, EGuardian for Sri Lanka, Soltius for Indonesia, and Masterconcept for APAC," Khan explained.

Regional SIs have better access and can amplify customer experience Gen AI with a targeted user list. For instance, in the insurance sector, Yellow.AI provides end-to-end processes from policy buying to answering policy questions.

Collaborations with Boutique Firms

Yellow.AI also collaborates with local boutique firms. "For boutique firms, the focus is on customer experience use cases. They help businesses develop and implement customer service strategies using Yellow.AI's platform," Khan said.

Leveraging AI/ML Technologies

Yellow.AI's platform is built on AI and machine learning (ML) technologies, primarily hosted on Amazon Web Services (AWS). "Our compute is mostly on AWS, using the latest products like SageMaker and Bedrock, which are mainly ML workflow and model hosting services," Khan noted.

AWS' Bedrock is used to build and scale Gen AI applications with foundation models, whereas SageMaker is a managed ML service. Yellow.AI is also working on projects like the Komodo 7P model, a large language model trained on 8.3 billion tokens. "We're trying to get that on Bedrock, which can be used by other companies," Khan said.

Last month, Yellow.AI announced plans to launch large language models (LLMs) in Kannada, Hindi, and Tamil for customer-service functions, amid rising demand for Indic language models.