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Essential Checklist to Purchase Gold 

By Staff

Our passion for gold transcends dimensions, and we believe we have mastered the art of buying it. For most Indians, purchasing gold means purchasing jewelry, which serves both purposes - investment and the love of jewels. The reason for purchase can be anything, but certain things are to be considered before buying gold jewelry:

Essential Checklist to Purchase Gold 

Be certain of its purity

The most important tip to remember while buying gold jewelry is its purity. Purity of the yellow metal matters! Gold's purity is measured in karats. When the gold is said to be in its purest form, it is 24 karat. But, typically, 24 karat gold is not preferred for jewelry making for many reasons. 22, 18, or 14 karat gold is preferred for jewelry making. Hence make sure to check the purity of the gold you will purchase.

Be certain of its weight

The price of gold is directly proportionate to its weight. The heavier the material, the higher its price which is understandable! However, the confusion comes when you opt for studded jewelry as the entire weight, including the weight of other stud materials like diamond, pearl, or other stones, may add up to the weight of gold. So make sure that only the actual weight of the gold is calculated for determining the gold price.

Buy back option

Most gold jewelry shops offer buy-back options to purchase a new piece of metal. It is a simple exchanging option where you can exchange your old gold jewels and adjust their prices while purchasing your new jewels. However old your jewelry can be, the cost of the gold remains the same. Hence try to make use of this option if you have ancient jewelry.

Jewelry store matters

One of the crucial things to consider before buying gold jewelry is the jewelry store, as new jewelry stores are proliferating daily. It becomes critical to filter out the quality outlets from the rest. There could be some jewelry stores that sell impure gold as pure gold. Hence you need to buy only from the certified stores that sell BIS 916 Hallmarked products.


In addition, also make sure to check:

  • Whether the ornaments are man-made or machine-made
  • Making charges for ornaments
    Essential Checklist to Purchase Gold 

Why Choose Bhima Gold?

Gold is indeed a sacred metal for many. You may purchase it for using it as an investment instrument, for gifting purposes, or out of sentimental value to bring prosperity to life. Whatever the reason, the piece you buy should be of excellent quality. We at Bhima put great emphasis on that. We value every penny you spend; as a result, all our gold is BIS 916 Hallmarked. In other words, every gram of gold you purchase will be of the highest quality.

In addition to quality, we provide a seamless digital experience on our website. We make the buying process of gold very simple. You can easily purchase the jewelry of your choice and get it delivered to your preferred location without any shipping cost.

To make the gold accessible for all, we provide the best purchase plans - EMA Jewellery Purchase Plans. Visit our official website to check out the details of the plan.

Read more about: gold gold investment investment
Story first published: Monday, July 4, 2022, 20:05 [IST]
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