Business Of Love - How Much You Can Earn On Valentine’s Day By Selling Roses ?

Valentine's day is a carnival for romantics with the streets filled with rose bouquets, shops overflowing with love-themed gifts, and restaurants offering customized dining experience for couples. This day is also a flagship event for businesses aiming to earn extra revenue, with a special focus on young customers, who are willing to splurge on their loved ones throughout the seven-day season of love.

How Much Do Indians Spend On Valentine's Day ?

With the e-commerce platforms pushing the trend of celebrating various days associated with Valentine's day, Indian consumers have significantly increased their spending on Valentine's day. Last year, New Delhi-based Ferns and Petals, also known as FNP, saw a delivery record of 350 roses in a minute ahead of the big day. Meanwhile, online food delivery app Zomato's quick-commerce arm Blinkit delivered 406 chocolates in a minute on February 9, showcasing the surge in demand for romantic gifts.

During Valentine's week businesses estimate a growth of 25 to an astonishing 300 per cent in their revenue, depending on the industry. In 2025, online sales are expected to grow by 40 per cent with every platform offering exclusive Valentine's discounts and promotions. With the expected total sales to reach Rs 28,500 crore this Valentine's day in India, it will be an eventful day for all the businesses.

Love Is Priceless, But Roses Aren't

With the approach of Valentine's day, the demand for red roses have soared, leading to a drastic price hike. Online platforms have cashed in on this trend with Blinkit offering roses at Rs 75 per piece, Amazon selling a bunch of five red roses for Rs 85, FNP pricing bouquet of ten red roses for Rs 999, and Swiggy listing a bunch of ten red roses at a discounted price of Rs 299. The staggering increase of prices has not deterred the consumers as roses continue to remain the symbol of love.

How To Turn Roses Into Revenue ?

If you are looking for earning few extra bucks during the season of love, then selling roses on Valentine's day could be a profitable venture. Normally, the rate of a red rose ranges from Rs 8 to Rs 15 on normal days, meaning if you are selling a minimum of 20 roses per day, then your total earnings for the day would range between Rs 160 to Rs 300.

However, the prices of roses vary from city to city depending on the requirements of the customer. If you are selling 20 normal red roses for Rs 30 to Rs 50 per piece, then you can earn between Rs 600 and Rs 1,500 on Valentine's day. Meanwhile, if you opt to sell customized bouquets, then with the sale of just 20 red roses for Rs 100 to Rs 150 per piece, you can earn between Rs 2,000 and Rs 3,000 in a day.

Even with a price hike of 90 to 94 per cent for the roses, the customers continue to buy it enthusiastically, presenting a golden opportunity for young entrepreneurs to turn a simple flower into significant profits.