Gold rates in India have continued to climb for the fourth consecutive day due to festive demand and trade uncertainty. US President Donald Trump has imposed a 50% tariff on Indian goods, which has come into effect from August 27. Meanwhile, 24 carat gold prices in 100 grams and 10 grams have skyrocketed by Rs 11,000 and Rs 1,100 from August 26th to August 29th. Amidst this, what should be your investment strategy?
Gold Investment Strategy!
According to Aksha Kamboj, Vice President, India Bullion & Jewellers Association (IBJA) and Executive Chairperson, Aspect Global Ventures, the current worldwide trade tensions and increasing interest in safe-haven investments are bolstering the market resilience of gold. Indian investor demand is consistent, especially during festival times. Retail demand has fallen to approximately 60 per cent of regular levels, while restocking by jewellers is seen before Dussehra and Diwali.
Additionally, the expert said, this indicates the conservative consumption pattern among consumers. Currently, the 24-karat gold price is at ₹101 506 per 10 g, reaffirming its position as a hedge against uncertainty.
"Although high prices have subdued jewellery demand, driving India's 2025 gold intake towards a five-year low, the metal remains popular for investment through physical and ETF forms. As investors navigate uncertain times, gold is a key part of strategies for preserving wealth," Kamboj added.
Silver Investment Strategy:
As per Kamboj, silver is quickly taking centre stage outside its historic purpose, with surging industry demand. Its application in clean-energy uses, specifically solar panels and electric cars, is enhancing long-term growth potential. Investors are coming to view silver as a two-way asset: as an inflation protection play and as a strategic industrial metal. Reflecting this trend, silver prices have recently hit all-time highs, with the present rate standing at ₹ 117,110 per kilogram.
This is against the backdrop of a general rally, with spot prices rising as much as ₹1.20 lakh per kg across the country. Analysts see more gains in the offing, fueled by supply constraints and strong demand from green technology industries, he said.
Thus, the expert added, "silver is increasingly becoming an interesting choice in diversified portfolios, not only for speculative returns but also for access to sustainable growth themes. Although volatility is present, the medium - to long-term outlook for silver is growing more positive."
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