India First Insurance - "Ask Apply Get"

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India First Insurance -
How do you go about buying an insurance policy? You contact an agent, discuss the possible options, and complete the required formalities. From this point starts the process of lengthy documentations, long waiting period and medical tests, till you are finally insured.

Here is a one of a kind facility from India First Life insurance that relieves you of the tedious and lengthy process of buying insurance. Titled” Ask Apply Get”, this innovation in the insurance buying process, shifts focus from the agent to the consumer itself. How does this process make things simpler for you? Here is a quick sneak peek.

Brief on IndiaFirst Life Insurance
IndiaFirst Life Insurance is a joint venture between two of India's largest public sector banks - Bank of Baroda and Andhra Bank along with UK's investment company Legal & General. It forayed last year into the health insurance market with the launch of its first-of-its-kind, IndiaFirst Money Back Health Insurance Plan.

Ask Apply Get- What is it?

Ask Apply Get (AAG) is an easy and quick insurance buying procedure. With a customer friendly approach, it takes only 3 steps to buy a plan. As a consumer it entails you to speedy transactions, guidance to choose the right policy and quality customer service. So in a matter of minutes, you could be covered, over the counter.

Using a host of web based data entry systems and a sophisticated call centre support, India First aims to make the whole buying process easy for consumers.

Step 1: Approach any of the bank branches of IndiaFirst Life Insurance. The customer service representative would help you choose a suitable insurance plan as per your requirement.
Step 2: You would have to fill a proposal form, submit relevant documents of KYC and fulfill the other eligibility criteria required by the plan. There would be a call center call scheduled right away to complete the remaining formalities.
Step 3: On successful completion of formalities, pay up the requisite premium. You could now walk out with a life cover and the policy document in your hand.

Ask Apply and Get is currently available on IndiaFirst Smart Save Plan and IndiaFirst Young Indi Plan. The company has plans to start this facility in other plans soon.

IndiaFirst’s Best practices

IndiaFirst Life Insurance Company is the first to launch an over the counter buying process for life insurance. Lauded on many an occasion for its best practices, the company boasts of an efficient web based data entry system, workflow, and contact center system.

It has implemented a customer friendly and self service online channel, for uninterrupted service to customers.
Another initiative of IndiaFirst is the LifeStore.A complete Do-It-Yourself online store it helps you buy and transact online on the back of authentic information and online advice. The web site offers Live Video Call, Product Audio Visuals, comparison of products and details amount fund portfolio and performance.

Read more about: insurance
Story first published: Wednesday, March 21, 2012, 12:21 [IST]
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