The bullishness for consumer staples and branded goods has been extended by Jefferies India Pvt. and the company has picked V-Mart- the company that runs medium-sized departmental stores which sells merchandise ranging from clothes, footwear to everyday staples.

Analysts all across are positive on the consumer staples and branded goods stocks just ahead of the general assembly elections slated next year as the Modi government is doing all its bit i.e increasing its spending to boost farm income and hence the consumption. The view has been held despite high valuations of such stocks and analysts give them a 'buy'rating.

So now why the buzz around V-Mart?

The company's stock performance has created the entire buzz around it due to which it has emerged as the top-most or best-performing departmental store globally as per the data compiled by Bloomberg.

In the note by Jefferies analysts quoted in the Bloomberg report, "V-Mart's strong business model in terms of store economics is increasingly being replicated by other players given the limited barriers to entry.

Stock price surges 47%- Best-performing departmental store in India

The company since its trading on the bourses in February 2013 has registered a rise of 10 folds in stock price. In the year 2018 thus far, while equities have been whipsawed, the stock of V-Mart has surged by 47% and this is phenomenal and in fact the highest taking into account 105 departmental stores globally with a minimum market cap of $200 million. On Friday, the stock

Axis Mutual Fund also holds a similar sentiment for consumer staples and branded goods and the company's equity fund manager last week said, "If you want to play India, you need to invest in stories that are directly linked to consumer spending in some form".

With Inputs From Bloomberg