Amazon Saheli: A Program For Regional Women Entrepreneurs

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In November 2017, launched a dedicated storefront for regional women across India to sell local handicrafts on their website called "the Saheli Store." It is an initiative to help these women get access to new markets in the country as well as abroad with the use of Amazon India's minimal cost e-commerce service designed for them. This will generate employment opportunities for women and make them financially independent.

The Saheli Store

The store features locally made products by artisans like scarves from North East India, recycled paper dustbin liners from Bangalore, handmade stationery from women in Gujarat, UP and MP, sarees, dupattas, incense sticks, fashion accessories, home décor and more.

You can see the listed items here.

Also Read: How Jeff Bezos Became the Richest Man in the World?


How to join the Amazon Saheli program?

The program is only available to women entrepreneurs associated with the partners of Amazon Saheli right now. To join the program, you will have to approach these non-governmental social organisations.

You can contact them on with your queries.

Also Read: How Does Amazon Deliver Products to You On Time?


Amazon has partnered with Non-governmental social organizations like TARAgram (Technology and Action for Rural Advancement), SEWA (Self Employed Women's Association), Impulse Social Enterprises and others to help the initiative.

Benefits of joining Amazon Saheli

As a seller, you will get:

  • initial selling support and training in branding and managing your business
  • a separate storefront for your products
  • subsidized referral fee based on some conditions
  • world class logistics and fulfillment facility
  • timely payment on sales
  • a national and international customer base (in millions)


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