Policybazaar And HDFC Life Launch Innovative Click 2 Protect Ultimate Insurance Product

In a groundbreaking move, Policybazaar has joined forces with HDFC Life, a leading name in India's life insurance sector, to unveil the HDFC Life Click 2 Protect Ultimate. This term product is distinguished by its promise of 100% claim assurance, aiming to provide customers with both robust financial safety and a smooth claims process. This offering is particularly tailored for individuals who prioritize reliability and transparency in their insurance choices.

The collaboration between Policybazaar and HDFC Life marks a milestone in offering enhanced customer-centric solutions. "HDFC Life Click 2 Protect Ultimate is a testament to our long-standing partnership with HDFC Life. As an industry-first, it reflects our commitment to making insurance more customer-centric by eliminating uncertainties in claims settlement," said Santosh Agarwal, CBO, Life Insurance, Policybazaar.com. This initiative is set to redefine standards in the insurance domain, positioning Policybazaar and HDFC Life at the forefront of innovation and customer satisfaction.

Designed to Meet Consumer Needs

HDFC Life Click 2 Protect Ultimate is crafted to address critical consumer concerns, including the ease of acquiring insurance and a seamless claim process for beneficiaries. This product stands out by offering a Return of Premium on Maturity, enabling policyholders to receive all premiums paid at maturity. It also includes a Terminal Illness Benefit, providing accelerated death benefits in case of specified illnesses, with a six-month waiting period for this benefit. Additionally, the Smart Exit Benefit allows policyholders to reclaim their entire premium (excluding taxes) if they choose to exit the policy. These features collectively ensure not just financial security but also peace of mind for the insured.

A Step Ahead in Term Insurance

HDFC Life Click 2 Protect Ultimate sets a new benchmark in the term insurance landscape through its commitment to innovation, transparency, and putting the consumer first. This product is tailored for salaried professionals with an annual income of ₹10 lakh or above and undergoes a strict medical underwriting process to maintain its 100% claim assurance. Currently, it is available to customers in major Indian cities, including Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad, and Pune.

Jatin Sabhani - Chief BroCA & Digital Alliances Officer, HDFC Life, highlighted the continuous effort to meet consumer needs, stating, "At HDFC Life, we continually adapt to the evolving needs of consumers. Over the years, in partnership with Policybazaar, we have been delivering on our promises and ensuring that our customers' families are financially secure during their most vulnerable times. HDFC Life Click 2 Protect Ultimate with 100% Claim Assurance, further strengthens our proposition."

About Policybazaar

Since its inception in 2008, Policybazaar has played a pivotal role in revolutionizing the Indian insurance sector. As the nation's largest insurance broker, it has made insurance accessible and comprehensible to every Indian. Boasting a commanding market share of over 93% in the digital insurance aggregator space and an impressive annual premium collection exceeding ₹15,000 crore in FY24, Policybazaar has solidified its reputation as a trusted entity in insurance and financial protection. The platform facilitates millions of insurance inquiries each year, offering a vast array of products from more than 50 insurance partners. With over 44.3 million policies issued and 9 million families protected against death, disease, and disability, Policybazaar continues to provide unparalleled online support and on-ground assistance through its network of over 6,000 insurance advisors, ensuring a seamless customer experience.

In conclusion, the partnership between Policybazaar and HDFC Life to launch HDFC Life Click 2 Protect Ultimate represents a significant leap forward in providing customers with secure and transparent insurance solutions. This collaboration not only highlights the commitment of both companies to customer satisfaction but also establishes a new standard in the term insurance industry.