From YouTube ads to social media influencers, the message is loud and clear, invest a big share of your salary today to enjoy maximum returns tomorrow. Yet, for many, the hesitation to begin remains strong. The fear of committing regularly or waiting for the "perfect time" often keeps them from starting their investment journey and building long-term wealth.
For Edelweiss Mutual Funds CEO Radhika Gupta, investment is a long-term game where investors are required to master the art of savings first. In her latest book, Mango Millionaire, co-authored with Niranjan Avasthi, Radhika Gupta, has again reiterated 10-30-50 rule to strengthen habit of investment.

What is Radhika Gupta's 10-30-50 Rule?
Radhika Gupta, in her recent book, has explained the simple rule to build the habit of savings. As per the 10-30-50 rule, investors must save atleast 10% of their income in their 20s, 30% of their income in their 30s and 50% of their income in their 40s.
"In your 20s: Save 10% (or even 1% if that's all you can manage - habits matter more than amounts).In your 30s: Save 30%. Life and goals get serious.
In your 40s: Save 50%. This is peak income, make the most of it," read a post by Radhika Gupta on X.
What is the Success Mantra To Master Investment Gain?
To master the art of investment, investors must build the habit of savings first. In one of her investment mantras shared in the book 'Mango Millionaire', Gupta compared the art of investment with practising for a cricket match.
""No player would dream of walking into a match without net practice, and no investor can succeed without mastering saving first," Business Today quoted Gupta.
How To Master The Art of Saving?
To simplify the art of savings for youngsters, especially GenZs, Gupta urged them to automate their investment deducations. To explain the importance of automated savings, via routes like systematic investment plans (SIPs), Radhika Gupta gave the example of tax deducted at source (TDS).
"Young folks often tell me even 10% feels hard and then I ask them, well how do you pay tax? Oh... tax is deducted at source! Why not do the same with your savings?," read a post by Radhika Gupta on X.
Go The SDS Way!
"That's SDS - Savings Deducted at Source. Automate your SIPs, RDs or FDs before you even see the money. You can do both - buy the handbag and save money for the start up, and that Gen Z, is real flex," Gupta added in her post.
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