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Brands Now Rely More, On Digital Influencers: Book
Brands now rely more on digital influencers as many of these ambassadors have more social media subscribers than venture capital funded start-ups, listed corporates, and even popular filmstars, says a new book. In "Booming Digital Stars: 11 Inspiring Journeys from India's ...

Ola, Zomato Enter Brand Alliance
Ride-hailing app Ola and restaurant discovery platform and food ordering platform Zomato have announced a strategic partnership to offer a range of integrated exclusive offerings to their customers. Under the alliance, the two brands are bringing together their respective platforms and ...
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